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dc.contributor.advisor Xiao, Zhiwen
dc.creator Nickerson, Keith
dc.date.accessioned 2012-09-28T12:45:46Z
dc.date.available 2012-09-28T12:45:46Z
dc.date.created 2012-05
dc.date.issued 2012-09-28
dc.date.submitted May 2012
dc.identifier.uri http://hdl.handle.net/10657/ETD-UH-2012-05-358
dc.description.abstract The present study extends social presence research by exploring a practical technique to augment social presence and quality of interaction in computer-mediated ad hoc team communication. Undergraduate participants, n=118, were assigned to one of three experimental conditions designed to manipulate their feeling of “connectedness” with their communication partners. Participants had either face-to-face (FTF) social interaction prior to a computer-mediated communication (CMC)-based consensus-making task, CMC-based social interaction prior to the task, or no social interaction prior to the task. The study found that both FTF and CMC-based social interaction prior to a computer-mediated task significantly increased users’ perceptions of both social presence and quality of interaction relative to having no prior social interaction. The study also found strong correlation between social presence and quality of interaction. Highlighted by these findings is the practical recommendation that managers and educators provide opportunities, however brief and in either FTF or CMC-based settings, for group members to interact socially before engaging in task-oriented computer-mediated exchanges.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject computer-mediated communication
dc.subject CMC
dc.subject social presence
dc.subject social information processing
dc.title Unwrapping presence: Creating social presence and enhancing perceived quality of computer-mediated ad hoc team discussions
dc.date.updated 2012-09-28T12:45:48Z
dc.identifier.slug 10657/ETD-UH-2012-05-358
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Communication (MA)
thesis.degree.level Masters
thesis.degree.discipline Mass Communication
thesis.degree.grantor University of Houston
thesis.degree.department School of Communication
dc.contributor.committeeMember Lee, Jaesub
dc.contributor.committeeMember Back, KiJoon

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