Institutional Repository

Show simple item record

dc.contributor.advisor Xiao, Zhiwen
dc.creator Huang, Kun
dc.date.accessioned 2012-09-28T12:38:34Z
dc.date.available 2012-09-28T12:38:34Z
dc.date.created 2011-12
dc.date.issued 2012-09-28
dc.date.submitted December 2011
dc.identifier.uri http://hdl.handle.net/10657/ETD-UH-2011-12-270
dc.description.abstract Newspapers in Chinese language are one of the major resources of health information for Chinese immigrants living in the United States. However, nearly none study have been conducted on the coverage of health issues and the effectiveness of the communication in these media. Empowered by grounded theory, this study will explore the research questions such as what health-related topics were covered and how they were conveyed in two chosen Newspapers circulated in Chinese community in Great Houston area. Content analysis was used to study 104 day’s of Southern Daily News and USA-SINO News within one year period of 2010-2011. 618 health-related articles were collected and categorized into eleven major topics based on their content. It was found that health-related topics were highly involved in daily life of Chinese communities. While issues from mainstream media in the United States about recently discovered diseases, newly developed drugs were more likely to be reported, Chinese cultural and traditional medical topics were still one of the major focuses from the target audiences. As one of the first intensive content analyses on the coverage of health-related topics in Chinese newspapers in the United States, this study essentially provides health care professionals, providers, health communication workers, and policymakers a comprehensive picture to health information available to the public of Chinese community in Newspapers, it also potentially serves as a guide to future health communication studies on other media in other areas in the United States
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject content analysis,Chinese Media, Health communication
dc.title MEASURING CHINESE-LANGUAGE NEWSPAPERS AS HEALTH COMMUNICATION RESOURCE: A CONTENT ANALYSIS OF
dc.date.updated 2012-09-28T12:38:36Z
dc.identifier.slug 10657/ETD-UH-2011-12-270
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Mass Communication Studies
thesis.degree.level Masters
thesis.degree.discipline mass communications
thesis.degree.grantor University of Houston
thesis.degree.department Communication Sciences and Disorders
dc.contributor.committeeMember Jaesub, Lee
dc.contributor.committeeMember Jian, Liu

Files in this item

This item appears in the following Collection(s)

Show simple item record