Show simple item record

dc.contributor.advisorVardeman-Winter, Jennifer
dc.creatorMehta, Nazreen
dc.date.accessioned2012-06-27T18:12:57Z
dc.date.accessioned2012-06-27T18:12:58Z
dc.date.available2012-06-27T18:12:57Z
dc.date.available2012-06-27T18:12:58Z
dc.date.created2012-05
dc.date.issued2012-06-27
dc.date.submittedMay 2012
dc.identifier.urihttp://hdl.handle.net/10657/299
dc.description.abstractThis study expands on crisis communication literature by examining how BP restored its reputation after the oil spill that occurred on April 20, 2010. Overall, this study was guided by relevant literature in image restoration theory, framing theory, and the situational crisis communication theory. Then, a qualitative content analysis of BP press releases, commericals, and newspaper articles highlighted the relationship between the image restoration strategies used by BP and how the media assessed the strategies. These results indicate an increase in the use of multiple image restoration strategies and media frames. Moreover, this study provides insight into the steps crisis managers should take in the postcrisis stage.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.subjectBP, oil spill, image restoration, image restoration theory, SCCT, framing theory
dc.titleThe Image Restoration of BP
dc.date.updated2012-06-27T18:12:59Z
dc.type.materialtext*
dc.type.genrethesis*
thesis.degree.namePublic Relations
thesis.degree.levelMasters
thesis.degree.disciplinePublic Relations
thesis.degree.grantorUniversity of Houston
thesis.degree.departmentSchool of Communication
dc.contributor.committeeMemberNi, Lan
dc.contributor.committeeMemberEmery, Mike


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record