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dc.contributor.advisor Vardeman-Winter, Jennifer
dc.creator Mehta, Nazreen
dc.date.accessioned 2012-06-27T18:12:57Z
dc.date.accessioned 2012-06-27T18:12:58Z
dc.date.available 2012-06-27T18:12:57Z
dc.date.available 2012-06-27T18:12:58Z
dc.date.created 2012-05
dc.date.issued 2012-06-27
dc.date.submitted May 2012
dc.identifier.uri http://hdl.handle.net/10657/299
dc.description.abstract This study expands on crisis communication literature by examining how BP restored its reputation after the oil spill that occurred on April 20, 2010. Overall, this study was guided by relevant literature in image restoration theory, framing theory, and the situational crisis communication theory. Then, a qualitative content analysis of BP press releases, commericals, and newspaper articles highlighted the relationship between the image restoration strategies used by BP and how the media assessed the strategies. These results indicate an increase in the use of multiple image restoration strategies and media frames. Moreover, this study provides insight into the steps crisis managers should take in the postcrisis stage.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject BP, oil spill, image restoration, image restoration theory, SCCT, framing theory
dc.title The Image Restoration of BP
dc.date.updated 2012-06-27T18:12:59Z
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Public Relations
thesis.degree.level Masters
thesis.degree.discipline Public Relations
thesis.degree.grantor University of Houston
thesis.degree.department School of Communication
dc.contributor.committeeMember Ni, Lan
dc.contributor.committeeMember Emery, Mike

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