Institutional Repository

Show simple item record

dc.contributor.advisor Ni, Lan
dc.creator Dai, Jiajie
dc.date.accessioned 2012-04-19T14:45:46Z
dc.date.accessioned 2012-04-19T14:45:47Z
dc.date.available 2012-04-19T14:45:46Z
dc.date.available 2012-04-19T14:45:47Z
dc.date.created 2011-05
dc.date.issued 2012-04-19
dc.date.submitted May 2011
dc.identifier.uri http://hdl.handle.net/10657/289
dc.description.abstract This study aimed to examine if narrative persuasion was an effective method in Pap smear campaign among Chinese women in the United States and if the situational theory of problem solving (STOPS) was appropriate to measure such an intervention. A three-group quasi-experiment with three different types of intervention was conducted among 233 Chinese women living in the U.S. Results showed that the selected first-person narrative on Pap test and cervical cancer was significantly effective in eliciting active information acquisition and transmission behaviors while direct health messages were significantly effective in eliciting passive information acquisition and selection behaviors. In particular, transportation level is significant correlated with differences in two major perceptual variables (problem recognition and involvement recognition), as well as information attending, seeking, permitting, and forwarding behaviors about Pap smear. The research also demonstrated that number of years in the United States, previous Pap test experience, and acculturation level significantly correlated with some situational theory variables. It is concluded that narrative persuasion has the potential of activating publics into information seeking and forwarding while direct messages from authoritative source seem to work only on passive dimensions of information behaviors. In addition, transportation level can serve as an important situational motivation for information behaviors. The lack of difference in the perceptual variables across all three groups indicates that persuasion, no matter in what form, might have limited impact on Chinese women with high education levels.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject Narrative persuasion
dc.subject Situational theory
dc.subject Transportation theory
dc.subject Culture-specific health communication
dc.subject Information behaviors
dc.subject Direct health messages
dc.subject Chinese women
dc.title From The Public's Perspective: Narrative Persuasion's Mechanism, Usage and Evaluation in Pap Smear Campaign among Chinese Women Living in the US
dc.date.updated 2012-04-19T14:45:47Z
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Public Relations
thesis.degree.level Masters
thesis.degree.discipline Public Relations
thesis.degree.grantor University of Houston
thesis.degree.department School of Communication
dc.contributor.committeeMember Lee, Jaesub
dc.contributor.committeeMember Vardeman-Winter, Jennifer
dc.contributor.committeeMember Lu, Qian

Files in this item

This item appears in the following Collection(s)

Show simple item record