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dc.contributor.advisorKohlhase, Janet
dc.creatorHaney, Arthur
dc.date.accessioned2012-04-19T14:04:23Z
dc.date.accessioned2012-04-19T14:04:24Z
dc.date.available2012-04-19T14:04:23Z
dc.date.available2012-04-19T14:04:24Z
dc.date.created2011-08
dc.date.issued2012-04-19
dc.date.submittedAugust 2011
dc.identifier.urihttp://hdl.handle.net/10657/245
dc.description.abstractConsumers purchasing Internet-based services from companies that lack physical presences have a unique problem. They do not have access to the information that they require in order to discern the quality of the company's products. In lieu of alternatives, they may turn to publicly available reviews from other consumers to aid them in coming to a decision regarding product quality. Using hedonic regression analysis, this study examines the potential for online reviews to function as a proxy for product quality. Estimating our initial hedonic model using OLS reveals that the number of negative reviews posted for a company is associated with decreased prices. Estimating a new hedonic model that controls for economies of scale provides the same conclusion, though the effect is slightly decreased. The results of our estimates provide statistical support of our initial hypothesis.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.subjectweb
dc.subjecthosting
dc.subjecteconomics
dc.subjecthedonics
dc.titleONLINE REVIEWS AND PRODUCT QUALITY IN THE WEB HOSTING INDUSTRY
dc.date.updated2012-04-19T14:04:24Z
dc.type.materialtext*
dc.type.genrethesis*
thesis.degree.nameApplied Economics (MA)
thesis.degree.levelMasters
thesis.degree.disciplineMA Applied Economics
thesis.degree.grantorUniversity of Houston
thesis.degree.departmentEconomics
dc.contributor.committeeMemberJiu, Brett
dc.contributor.committeeMemberThornton, Rebecca A.


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