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dc.contributor.advisor Vardeman-Winter, Jennifer
dc.creator Sun, Jia
dc.date.accessioned 2012-04-19T13:45:47Z
dc.date.accessioned 2012-04-19T13:45:48Z
dc.date.available 2012-04-19T13:45:47Z
dc.date.available 2012-04-19T13:45:48Z
dc.date.created 2011-12
dc.date.issued 2012-04-19
dc.date.submitted December 2011
dc.identifier.uri http://hdl.handle.net/10657/235
dc.description.abstract This study expands on global public relations literature by examining how China’s public relations education has adopted the concept of multiculturalism in its textbooks. Overall, this study was guided by relevant literature in globalization and multiculturalism, as well as public relations practice and education in China and the United States. Then, a qualitative content analysis of 20 Chinese public relations textbooks revealed Chinese public relations educators’ perceptions of global public relations and the relationship between culture and public relations. These results indicate an increasing focus on culture in the practice and education of public relations in China. Moreover, results of this study provide insight into the challenges that global public relations practitioners and scholars face within different cultural contexts.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject China's public relations education
dc.subject culture and public relations
dc.subject multiculturalism
dc.subject global public relations
dc.title AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS
dc.date.updated 2012-04-19T13:45:48Z
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Public Relations
thesis.degree.level Masters
thesis.degree.discipline Public Relations
thesis.degree.grantor University of Houston
thesis.degree.department School of Communication
dc.contributor.committeeMember Ni, Lan
dc.contributor.committeeMember Wen, Xiaohong

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