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dc.contributor.advisor Lee, Jaesub
dc.creator Jiang, Feng
dc.date.accessioned 2012-04-19T13:41:53Z
dc.date.accessioned 2012-04-19T13:41:55Z
dc.date.available 2012-04-19T13:41:53Z
dc.date.available 2012-04-19T13:41:55Z
dc.date.created 2011-12
dc.date.issued 2012-04-19
dc.date.submitted December 2011
dc.identifier.uri http://hdl.handle.net/10657/233
dc.description.abstract Organizations realize the importance of employee communication behaviors (ECBs) in public relations contexts. Recently scholars conceptually advanced two types of ECBs-Megaphoning and Scouting. This empirical study examined effects of organizational structure (organicness) and individual cultural characteristics (collectivism and power distance) on positive and negative megaphoning, and scouting. A total of 277 Chinese respondents in various public relations professions participated in this exploratory research. Findings from this research showed that organicness of organizational structure positively affects employees’ positive megaphoning and scouting behaviors; power distance positively affects negative megaphoning, and scouting behaviors, but negatively affects positive megaphoning. On the other hand, individualistic or collectivistic cultural characteristics did not significantly influence ECBs. Overall, findings suggested that public relations practitioners should pay attention not only to how ECBs affect the excellence of public relations, but also how organizational elements influence ECBs.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject Employee communication behaviors, organizational structure, cultural characteristics, public relations
dc.title EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS
dc.date.updated 2012-04-19T13:41:55Z
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Public Relations
thesis.degree.level Masters
thesis.degree.discipline Public Relations
thesis.degree.grantor University of Houston
thesis.degree.department School of Communication
dc.contributor.committeeMember Ni, Lan
dc.contributor.committeeMember Tian, T. Siva

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