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dc.contributor.advisor Ni, Lan
dc.creator Zhu, Wenjun
dc.date.accessioned 2012-04-19T13:34:42Z
dc.date.accessioned 2012-04-19T13:34:43Z
dc.date.available 2012-04-19T13:34:42Z
dc.date.available 2012-04-19T13:34:43Z
dc.date.created 2011-12
dc.date.issued 2012-04-19
dc.date.submitted December 2011
dc.identifier.uri http://hdl.handle.net/10657/230
dc.description.abstract Relationship management is a key topic in public relations, and it is also an essential factor for the success of charitable organizations. This study explored interpersonal communication strategies in relationship management when communicators played dual roles in the context of charitable organizations in the Greater Houston Area. The investigator interviewed 13 professionals currently working in nonprofits, analyzed interview transcripts, and illustrated many interesting findings, such as contextual factors of relationship management in this study, antecedent factors of organizational citizenship behaviors, convergence of internal and external communication strategies, and the role conversion of key publics. Major interpersonal strategies were useful for nonprofits in relationship management with key publics, because they were emphasized by many professionals in nonprofits. This study not only filled many research gaps but also resulted in many important theoretical and practical implications for relationship management in nonprofits.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject Communication
dc.subject Relationship Management
dc.subject Fundraising
dc.subject Dual Role
dc.subject Charitable Organization
dc.title Exploring the Dual Role of Communicators in Relationship Management in the Context of Charitable Organizations
dc.date.updated 2012-04-19T13:34:44Z
dc.identifier.slug 10657/ETD-UH-2011-12-243
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Mass Communication Studies
thesis.degree.level Masters
thesis.degree.discipline Mass Communication
thesis.degree.grantor University of Houston
thesis.degree.department School of Communication
dc.contributor.committeeMember Olson, Beth
dc.contributor.committeeMember Cheung, Monit

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