Institutional Repository

Show simple item record

dc.contributor.advisor Olson, Beth
dc.creator Leigh, Jemine
dc.date.accessioned 2012-01-10T15:05:49Z
dc.date.accessioned 2012-01-10T15:05:50Z
dc.date.available 2012-01-10T15:05:49Z
dc.date.available 2012-01-10T15:05:50Z
dc.date.created 2010-12
dc.date.issued 2012-01-10
dc.date.submitted December 2010
dc.identifier.uri http://hdl.handle.net/10657/183
dc.description.abstract The ideology that breastfeeding is a recommended form of nutrition for babies has become widely popular in the United States. However, some social norms like the baring of the breasts make it difficult for the mother to feel comfortable in her nursing practices. The media are often argued to be an influencing factor in public perceptions, and this study considers the media as well as interpersonal sources as influential factors in a woman’s choice to breastfeed. The importance of this study lies in the need to hear from the mothers and their experiences. Concepts and ideas from social cognitive theory, and two-step flow theory were applied in the discussions and findings. This study included eleven face-to-face interviews of women with children and women who are pregnant. This qualitative approach was designed so individual women’s voices could be heard.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject Breastfeeding
dc.subject Mothers
dc.subject Infants
dc.subject Media
dc.subject Social cognitive theory
dc.subject Two-step flow
dc.subject Interpersonal communication
dc.subject Health
dc.subject Health Campaigns
dc.title Breast is best but bottle is next: Mothers’ perception of the portrayals of breastfeeding in the media
dc.date.updated 2012-01-10T15:05:51Z
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Mass Communication Studies
thesis.degree.level Masters
thesis.degree.discipline Mass Communication
thesis.degree.grantor University of Houston
thesis.degree.department School of Communication
dc.contributor.committeeMember Yamasaki, Jill
dc.contributor.committeeMember Shulsky, Debra

Files in this item

This item appears in the following Collection(s)

Show simple item record