HIV/AIDS Frames in African-American Media

African-Americans are disproportionately affected by the HIV/AIDS epidemic. HIV/AIDS coverage in one African-American print medium, Essence magazine, was analyzed from August 2000 to August 2010. During this period, new technological advancements were made in the plight against the epidemic, specifically in regards to the African-American community. This study found that coverage of the disease was present, but not prominent and regular included in the magazine. The extent to which African-American media promotes awareness about the HIV/AIDS virus in articles, messages, and editorials will be analyzed. The cultural-competency model of health communication serves as a guide to communicators about how to enhance messages geared toward specific groups.