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dc.contributor.advisor Vardeman-Winter, Jennifer
dc.creator Steel, Melanie
dc.date.accessioned 2012-01-10T14:57:12Z
dc.date.accessioned 2012-01-10T14:57:14Z
dc.date.available 2012-01-10T14:57:12Z
dc.date.available 2012-01-10T14:57:14Z
dc.date.created 2010-12
dc.date.issued 2012-01-10
dc.date.submitted December 2010
dc.identifier.uri http://hdl.handle.net/10657/176
dc.description.abstract This study expands on strategic issues management literature by examining how new communication technologies, especially social networking, are used for the purpose of managing organizational issues. An Issues Typology is also presented in this study in the attempt to categorize overarching types of issues as well as recognize what types of issues are important to organizations. Guided by relevant literature in Internet communication, public relations and issues management, a grounded theory analysis of in-depth interviews with 20 communicators and public relations practitioners revealed the overall relationship between the utilization of new media and the practice of issues management. These results provide rich insight into to public relations practitioners’ utilization of new media, actual issues management practices within organizations, the relationship between new media and issues management, and organizational definitions of an issue. Additionally, this study provides insight into the challenges that communicators face when utilizing new communication technologies. Overall, these results show that although practitioners have significant limitations in employing issues management through new media, they believe there are a number of outlets for issues management through these channels and have a strong desire to implement them.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject strategic issues management
dc.subject public relations
dc.subject new media
dc.subject new communication technologies
dc.subject social networks
dc.title How New Media is Used for Issues Management
dc.date.updated 2012-01-10T14:57:14Z
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Public Relations
thesis.degree.level Masters
thesis.degree.discipline Public Relations
thesis.degree.grantor University of Houston
thesis.degree.department School of Communication
dc.contributor.committeeMember Heath, Robert
dc.contributor.committeeMember Ni, Lan
dc.contributor.committeeMember Liu, Youmei

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