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dc.contributor.advisor Ryan, Michael
dc.creator Sims, Ronnetta
dc.date.accessioned 2011-12-12T17:50:06Z
dc.date.accessioned 2011-12-12T17:50:07Z
dc.date.available 2011-12-12T17:50:06Z
dc.date.available 2011-12-12T17:50:07Z
dc.date.created 2010-12
dc.date.issued 2011-12-12
dc.date.submitted December 2010
dc.identifier.uri http://hdl.handle.net/10657/167
dc.description.abstract This qualitative study focused on the attitudes of a sample of 60 teachers in two Houston Independent School District schools toward applying public relations strategies, particularly responsible advocacy and advocacy-like techniques, to help reduce the achievement gap between white and minority students. It also focused on ethical implications of any attempt by teachers to mobilize public opinion to demand change and on the perceived ethical problems in failing to address the achievement gap. A six-page, 14-part survey instrument was used to measure attitudes. Results show that large majorities of teachers endorsed the use of responsible advocacy and advocacy-like techniques and that many actually said they have engaged in responsible advocacy in behalf of public school education. Results suggest (a) a need for a process to address the achievement gap, (b) a high demand for more professional development opportunities for teachers, and (c) a need to promote understanding of the values—such as justice, critique, and care—that might guide an individual’s ethical practice in schools. Scholars and practitioners can further explore the link between public relations, education, and responsible advocacy with social justice being the common denominator. The author recommends large-scale quantitative studies grounded in this research, which helped map the theoretical ground that should be explored.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject responsible advocacy
dc.subject education
dc.subject public relations and ethics
dc.title Public School Teachers and Responsible Advocacy: What Are the Perceived Limits?
dc.date.updated 2011-12-12T17:50:07Z
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Public Relations
thesis.degree.level Masters
thesis.degree.discipline Public Relations
thesis.degree.grantor University of Houston
thesis.degree.department School of Communication
dc.contributor.committeeMember Vardeman, Jennifer
dc.contributor.committeeMember Lewis, Dontee

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