Impact of a Local Earth-Day Program

The first report in a series of Environmental Quality Notes to be made available by the A&M Environmental Quality Program was chosen because it represents one of the few attempts to assess the impact of an Earth-Day (1970) program on the attitudes and behavior of those exposed to it. Granted that the event and the affected population were local and small, and that the human resources deployed in the investigation were inadequate for a thorough analysis, still Mrs. Levenson presents some thought-provoking results which should prove useful to those concerned with the evolution of public perception, attitudes, and behavior related to environmental problems.