Emailing the New Books List: A Promotional Success?
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In an era of falling usage of print materials and the triumph of the digital library, UT Southwestern Medical Center Library has been experimenting with using electronic means to promote its print collection. Since October 1999, the Library has been emailing a list of new additions to its book collection every month to subscribers of the Library's email alert service, Info-Library. Beginning Summer 2000, the list will also begin appearing on the Library's home page. Because this activity places extra demand on staff time, members of the Marketing Team decided to determine if this promotional method actually works. Success or failure will be measured by evaluation of circulation records and by surveying users at checkout. [Research Award (2nd place - posters)]