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dc.contributor.advisor Xiao, Zhiwen
dc.creator Chen, Meng
dc.date.accessioned 2012-04-19T13:43:07Z
dc.date.accessioned 2012-04-19T13:43:09Z
dc.date.available 2012-04-19T13:43:07Z
dc.date.available 2012-04-19T13:43:09Z
dc.date.created 2011-12
dc.date.issued 2012-04-19
dc.date.submitted December 2011
dc.identifier.uri http://hdl.handle.net/10657/234
dc.description.abstract Using a within/between experimental design, the current study attempted to examine 1) whether the ethnicity and call phone type can predict one’s frequency of calling while driving; 2) to examine the mechanism of how personal attributes, including perceived behavioral control, subjective social norms, and classic/reversed third-person perception, interact with a fear appeal message regarding the issue of calling while driving.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject Fear appeals
dc.subject Distracted driving
dc.subject Perceived behavioral control
dc.subject Perceived social norms
dc.subject classic/reversed third-person perception.
dc.title EXAMINING THE EFFECTIVENESS OF A FEAR APPEAL MESSAGE REGARDING CALLING WHILE DRIVING: THE ROLE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL NORMS, AND THE THIRD-PERSON PERCEPTION
dc.date.updated 2012-04-19T13:43:09Z
dc.type.material text *
dc.type.genre thesis *
thesis.degree.name Mass Communication Studies (MA)
thesis.degree.level Masters
thesis.degree.discipline Mass Communication
thesis.degree.grantor University of Houston
thesis.degree.department School of Communication
dc.contributor.committeeMember Yamasaki, Jill
dc.contributor.committeeMember Norma, Olvera

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