An Analysis of the Effectiveness of Marketing and Communication Strategies Implemented by Division I Football Programs : A Case Study of Texas Tech University

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An Analysis of the Effectiveness of Marketing and Communication Strategies Implemented by Division I Football Programs : A Case Study of Texas Tech University

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Title: An Analysis of the Effectiveness of Marketing and Communication Strategies Implemented by Division I Football Programs : A Case Study of Texas Tech University
Author: Mainord, Marissa K.
URI: http://hdl.handle.net/2346/23229
Date: 2000-12

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