Attracting and accommodating audiences with special needs to the Texas Tech University Theatre

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Attracting and accommodating audiences with special needs to the Texas Tech University Theatre

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Title: Attracting and accommodating audiences with special needs to the Texas Tech University Theatre
Author: Wernsman, Marijane R
Abstract: This thesis suggests modifications to the Texas Tech University Theatre Manual of Operations regarding patrons with special needs and disabilities. Using Grunig and Hunt's four models of public relations, I offer suggestions which would attract patrons with special needs and disabilities through promotions designed to advise patrons of the theatre's ADA accommodations. Expanding on the two-way symmetrical model, I also suggest ways to maintain good patron relations through a constant re-evaluation of responses by the theatre to patron concerns about accommodations, including grant writing and word-of-mouth promotions. Special attention is given to the front-of-house staff's training to attract and accommodate patrons with special needs.
URI: http://hdl.handle.net/2346/20708
Date: 2007-08

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