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Abstract:
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The study investigated the effect of the conversion from analog to digital transmission at television stations across the United States. This effect was studied based on Oliver's model of how organizations respond to outside pressures or influences.
Based on the findings, there was a close relationship in several areas between the Oliver model and television station response. This was most notable for religious and low-power stations. Those areas where the model did not fit as well were best explained by factors of causation an context, along with Greve's theory of mimetic adoption. |