| Title: | Facets of Brand Equity and Brand Survival |
| Author: | Dodd, Tim H.; Duhan, Dale F.; Kolyesnikova, Natalia; Laverie, Debbie A.; Wilcox, James B. |
| URI: | http://hdl.handle.net/2346/1477 |
| Date: | 2008 |
| Files | Size | Format | View |
|---|---|---|---|
| 3_Facets_of_Bra ... ngitudinal_Examination.pdf | 95.52Kb |
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