Facets of Brand Equity and Brand Survival

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Facets of Brand Equity and Brand Survival

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Title: Facets of Brand Equity and Brand Survival
Author: Dodd, Tim H.; Duhan, Dale F.; Kolyesnikova, Natalia; Laverie, Debbie A.; Wilcox, James B.
URI: http://hdl.handle.net/2346/1477
Date: 2008

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