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  • U.S Consumer Purchasing Decisions and Demand for Apparel 

    Ramirez, Octavio A.; Misra, Sukant K.; Fadiga, Mohamadou L. (Emerald Group Publishing Limited, 2005)
    Purpose - The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characteristics. Design/methodology/approach - A two-step ...