Children as consumers: influencing parental product-purchasing and the influential role of licensed programming characters

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Children as consumers: influencing parental product-purchasing and the influential role of licensed programming characters

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Title: Children as consumers: influencing parental product-purchasing and the influential role of licensed programming characters
Author: Sengheu, Rathna Brooke
Abstract: Not available
URI: http://hdl.handle.net/2346/12575
Date: 2001-05

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