A semiotic analysis of biotechnology and food safety photographs

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Title: A semiotic analysis of biotechnology and food safety photographs
Author: Norwood, Jennifer Lynn, 1982-
Abstract: This study evaluated photographs used in Time , Newsweek , and U .S . News and World Report in stories about biotechnology and food safety issues from the years 2000 and 2001 . This study implemented a semiotic methodology to determine if the messages conveyed by the photographs positively or negatively communicated agricultural issues . This research found that the news magazines had a balanced number of positive and negative photographs . Data indicated that many of the photographs involved similar subjects and , therefore , could be promoting stereotypes . This research also examined the technical methods used by photographers and found that the majority of the photographs were taken with very similar camera settings . This study also found that magazines use a large number of staged shots as opposed to a more documentary style . This staging indicates that photographers have control in the messages communicated to the viewer of the photograph .
URI: http : / /handle .tamu .edu /1969 .1 /3353
http : / /hdl .handle .net /1969 .1 /3353
Date: 2006-04-12

Citation

Norwood, Jennifer Lynn, 1982- A semiotic analysis of biotechnology and food safety photographs. Master's thesis, Texas A&M University. Available electronically from http : / /handle .tamu .edu /1969 .1 /3353 .

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