Professional ethical sensitivity: the case of marketing researchers

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Title: Professional ethical sensitivity: the case of marketing researchers
Author: Sparks, John Randolph
Abstract: Empirical research in marketing ethics has focused primarily on two facets of ethical decision making : ethical judgments and unethical behavior . This study examines a key input to ethical decision making , ethical sensitivity , the ability to recognize decision making situations that have ethical content . A decision making situation has ethical content when one or more alternative courses of action (including "no action" ) would violate a formal or informal moral code . This study develops and tests a measure of professional ethical sensitivity for marketing researchers . Professional ethical sensitivity is hypothesized to be a positive function of organizational socialization , professional socialization , organizational rank , two dimensions of empathy (perspective taking and emotional contagion ) , Machiavellianism , education and formal training in ethics . Significant positive relationships with ethical sensitivity were found for organizational and professional socialization and emotional contagion . Surprisingly , significant negative relationships with ethical sensitivity were found for perspective taking and formal training in ethics . A possible explanation for these unexpected results is offered .
URI: http : / /hdl .handle .net /2346 /9975
Date: 1995-05

Citation

Sparks, John Randolph Professional ethical sensitivity: the case of marketing researchers. Doctoral dissertation, Texas Tech University. Available electronically from http : / /hdl .handle .net /2346 /9975 .

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