Marketing ethics: conceptual and empirical foundations of a positive theory of decision making in marketing situations having ethical content

Date

1986-05

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Texas Tech University

Abstract

Not available

Description

Keywords

Decision making -- Moral and ethical aspects, Business ethics, Marketing -- Decision making -- Mathematical model

Citation

URI

http://hdl.handle.net/2346/9043

Collections

Texas Tech University