Using cultivation theory to analyze college student attitudes about the dating process following exposure to romantic films

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Title: Using cultivation theory to analyze college student attitudes about the dating process following exposure to romantic films
Author: Hernandez, Emilio
Abstract: Cultivation Theory is a theoretical approach that is concerned with establishing a connection between the amount of television a person views and viewer conceptions adopted due to televised portrayals . By addressing recent criticism , this study is focused on romantic films , as a genre -specific context that has not been previously analyzed by cultivation theory . This research study is interested in knowing if individuals who view romantic films consider themselves low or high romantics , if these individuals believe beauty is a form of power , and if these individuals feel dyadic power should be exercised in romantic relationships . First -year college students have been given a 32 -item survey that deal with these questions . A factor analysis was computed on the data . Results indicate that female students as opposed to their male counterpart are inclined to be more romantic , and view romantic films more frequently . However , no significant correlation has been established when asking if viewers think beauty is a form of power . The third question has been omitted because it did not meet the standards for factor analysis
URI: http : / /hdl .handle .net /2346 /45233
Date: 2012-05

Citation

Using cultivation theory to analyze college student attitudes about the dating process following exposure to romantic films. Master's thesis, Texas Tech University. Available electronically from http : / /hdl .handle .net /2346 /45233 .

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