U.S. consumer demand for cotton apparel: implications for the apparel industry

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Title: U.S. consumer demand for cotton apparel: implications for the apparel industry
Author: Fadiga, Mohamadou L.
Abstract: Rapid change in fashion and style , rise in imports , and ongoing reforms in the world market have rendered information about prices , quality , and consumer profiles critical for designing effective marketing strategies . The general objective of this study was to gain a better understanding of consumer demand for apparel in the United States , ft was expected that a clear understanding of the domestic demand for apparel could help improve the competitiveness of the U .S . apparel industry . This study used a two -step estimation procedure that involved a decision and a censored demand system models for nine categories of apparel . The resuhs of the decision model indicated that garments' own prices , age , female employment , gender , regions , and presence of children solely influence purchase decisions .
URI: http : / /hdl .handle .net /2346 /22352
Date: 2003-08

Citation

U.S. consumer demand for cotton apparel: implications for the apparel industry. Doctoral dissertation, Texas Tech University. Available electronically from http : / /hdl .handle .net /2346 /22352 .

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