Identification and the fear appeal: a rhetorical analysis of the San Diego Stadium referendum

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Title: Identification and the fear appeal: a rhetorical analysis of the San Diego Stadium referendum
Author: Clapp, Derek Colin
Abstract: This paper explores the rhetorical use of fear appeals and Burkean identification in the campaign to win public funding for the new stadium . Throughout this paper , I will develop the argument that supporters of Proposition C attempted to have the citizens of San Diego identify the Padres as a integral piece of the puzzle that makes San Diego what it is . Further , the proponents of Prop C used fear appeals to urge the voting population to vote yes on Prop C . I will further argue that the fear argument , that the Padres would leave San Diego unless Prop C passed , depended on the citizens identifying with the Padres and the redevelopment of downtown . Specifically , how was Burke's notion of identification combined with fear appeals to influence the vote on Prop C , and what role in general does identification have in such fear appeals ? I will later argue that identification was a necessary element in the fear appeal made by the proponents of Proposition C .
URI: http : / /hdl .handle .net /2346 /19594
Date: 2000-08

Citation

Identification and the fear appeal: a rhetorical analysis of the San Diego Stadium referendum. Master's thesis, Texas Tech University. Available electronically from http : / /hdl .handle .net /2346 /19594 .

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