Descriptive study of recall of local and network news anchors and their association to television affiliates and networks
Date
1999-08
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Publisher
Texas Tech University
Abstract
The purpose of this study is to explore whether the Lubbock television news audience is able to correctly recall and associate news anchors with their television networks and network affiliates. The study will also determine the multiple factors that contribute to the Lubbock audience's selection of a particular newscast and news anchor.