Lighting preferences of female shoppers on women's specialty retail store merchandise displays

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Title: Lighting preferences of female shoppers on women's specialty retail store merchandise displays
Author: Linsey-Arze, Karrie Ann
Abstract: Accent lighting is used to add visual impact to displays and compel the customers' attention . Large amounts of money are invested in retail lighting systems every year , making it imperative that retailers are sure their lighting costs produce a return on investment . The purpose of this research was to investigate what type of lighting enables merchandise from a women's specialty retail store to look most appealing to its customers . The experimental design used in this study is a one -shot design in which three forms of lighting are manipulated . The experiment took place in the Human Sciences building at Texas Tech University . The sample was drawn from the female faculty and staff (N=2061 ) within the Texas Tech University main campus system , and was composed of those with a minimum age of 21 . The sample was asked to view three merchandise displays which were exactly alike except for the lighting being used . Participants were asked to complete a questionnaire after viewing the displays . Analysis was performed using the MANOVA test . Results showed that overall , participants preferred the metal halide and the tungsten halogen lamps over the fluorescent lamp .
URI: http : / /hdl .handle .net /2346 /14489
Date: 1999-12

Citation

Lighting preferences of female shoppers on women's specialty retail store merchandise displays. Master's thesis, Texas Tech University. Available electronically from http : / /hdl .handle .net /2346 /14489 .

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