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Description:
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While there have been studies dealing with the e -commerce behaviors of consumers , there have been few within the agriculture industry and none that focus directly on beef cattle producers . The purpose of this study is to identify the perceptions and behaviors that beef cattle producers have toward website credibility , e -commerce , and online auctions . Little is known about the e -commerce behaviors of beef cattle producers . The accessible population for this study was developed from Texas breed association lists from the following six breeds : Angus , Gelbvieh , Charolais , Limousin , Hereford , and Red Angus . A stratified random sample was selected from the six breeds resulting in 843 participants . Data were collected using an instrument developed by the researcher based on previous studies . The data collection methods used in this study followed those recommended by Dillman (2000 ) and resulted in a 60 .8 % response rate . Data on the main variables were summarized using measures of central tendencies , variability , and frequency distributions . New variables were created for the total score on credibility factors , need for e -commerce security factors , and attitude toward e -commerce factors . Relationships between variables were analyzed using correlation and regression techniques . Correlations were conducted to determine the amount of influence each variable has on another . Regressions were conducted to see which variables predict and explain the variances in the calculated total scores for website credibility , need for e -commerce security factors , and attitudes toward e -commerce . |