Motivations for visiting flea and craft markets in rural areas of Texas

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Title: Motivations for visiting flea and craft markets in rural areas of Texas
Author: Pavlyshyna, Nellie
Abstract: Shopping , which is traditionally viewed as an urban tourism attraction , can be a central attraction for visiting rural areas . There is a significant growth of small caliber local events that promote shopping as their primary attraction in Texas . Such events are primarily commercial venues with the main attraction of shopping for antiques , crafts , and collectibles in the rural environment . Rural craft and flea markets are a popular form of attracting visitors to rural communities . The present research examines the role of craft and flea markets for the development of rural tourism , the place of this event among other special events , and the benefits of developing this type of event for local communities . It is concluded that rural flea and craft markets is a new product in rural tourism development . A definition of rural flea and craft markets is provided . The study also examines preferences and motivations of visitors to rural flea and craft markets . To analyze who are visitors of such markets , their motivations and preferences at events have become critical to developing sustainable tourism in rural areas of Texas . Old Mill Trade Days (OMTD ) located in Post , Texas was used as a site study . A self -report questionnaire was administered to (N = 389 ) to OMTD visitors in summer 2003 . The results of this study indicate that more than half of the visitors were over forty years of age , female , white , from Texas , and with annual household income of over $50 ,000 . Crafts , antiques , art , and garage sales items were found to be the most popular items among visitors of OMTD . There were not found many significant differences in visitors’ preferences based on visitors’ gender and income . More significant differences were found in visitors’ motivations with regard their age , gender , frequency of visit , and distance traveled to the event . This research is one of the first attempts to examine rural flea and craft markets in the tourism context . Developing of the research instrument which is tailored specifically to this type of event is recommended in future research . The study was limited to visitors of Old Mill Trade Days who attend the event in summer 2003 . The findings are generalizable to Old Mill Trade Days .
URI: http : / /hdl .handle .net /2346 /13288
Date: 2005-08

Citation

Motivations for visiting flea and craft markets in rural areas of Texas. Master's thesis, Texas Tech University. Available electronically from http : / /hdl .handle .net /2346 /13288 .

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