Business models for competitive success in the United States textile industry

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Title: Business models for competitive success in the United States textile industry
Author: Welch, James Mark
Abstract: Intensifying global competition is threatening the survival of the U .S . textile industry . This research will provide insight and propose strategic responses to this competitive economic environment . The goal of this research effort is twofold : first , to gain a better understanding of the nature of competition in industrial settings , and second , to identify opportunities for successful performance in competitive environments . This research is comprised of three papers that address issues related to strategic response to competitive pressures . The first paper in this dissertation , "Measuring Competition for Textiles : Does the U .S . Make the Grade ?" provides a measure of the current competitive state of the U .S . textile industry . This paper evaluates the U .S . competitive position in the cotton yarn segment of the textile industry using established quantifiable measures and provides an overall competitive assessment . The measures employed show the United States to be at a relative competitive disadvantage when compared to major international producers of cotton yarn . However , the margin of this competitive disadvantage is shown to be relatively small . U .S . metrics of competition are trending towards price parity and are virtually equivalent with major competitors in terms of costs of production . The second paper , "Business Models for Competitive Success in the U .S . Textile Industry" , provides estimates of how certain strategic decisions impact levels of firm performance in a declining industry . This research provides empirical support for the role of agency of managerial choice in determining performance outcomes . The third paper , "A Model for the High -Value Marketing Pool Concept" , develops a general research model for increased marketing returns via product differentiation in the presence of heterogeneous consumer demand . This paper offers a research design to investigate the essential elements of a successful and sustainable high -value marketing pool and the potential this marketing tool might have to increase returns for agricultural commodity producers . Insight gained into the above topics will help firms and producers of the U .S . textile industry cope with increasing levels of competitive intensity . This research seeks to contribute to the store of knowledge in the disciplines of agricultural economics and strategic management through an empirical application of their theories and concepts .
URI: http : / /hdl .handle .net /2346 /1185
Date: 2006-08

Citation

Business models for competitive success in the United States textile industry. Doctoral dissertation, Texas Tech University. Available electronically from http : / /hdl .handle .net /2346 /1185 .

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