Prestige and prurience : the decline of the American art house and the emergence of sexploitation, 1957-1972

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Title: Prestige and prurience : the decline of the American art house and the emergence of sexploitation, 1957-1972
Author: Metz, Daniel Curran
Abstract: “Prestige and Prurience : The Decline of the American Art House and the Emergence of Sexploitation , 1957 -1972” presents a historical narrative of the art house theatre during the 1960s and its surrounding years , examining the ways in which art theatres transformed into adult theatres during the 1960s and 1970s . Beginning in earnest in the immediate post -war period , art houses in America experienced a short period of growth before stagnating in the middle 1950s . With the release in 1957 of the erotically charged Brigitte Bardot film …And God Created Woman , a new era of art houses followed , one that is characterized by the emergence of sexualized advertising , content and stars . As the 1960s came , sex films like The Immoral Mr . Teas played on art film marketing strategies and even screened in many art houses . Gradually , sexploitation films began to dominate art house programs and replace European art films and Hollywood revivals . In this transitional period , however , sexploitation films used key strategies to emulate many art film characteristics , and likewise art films used sexploitation techniques in order to maintain marketability for American distribution and exhibition . By studying the promotion and programming used by art house theatres during this period , this thesis identifies and announces a number of key trends within the dynamic period for art houses . The period is distinguished by its convergence of practices related to prestigious and prurient signs , merging art and sex in ways unique to the era and to the circumstances by which sex films infiltrated art houses and art films pandered to salacious interests . It presents a new perspective on the history of art houses , art cinema , American exhibition , sexploitation films , hardcore pornography and censorship .
URI: http : / /hdl .handle .net /2152 /ETD -UT -2010 -05 -1383
Date: 2010-11-01

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Prestige and prurience : the decline of the American art house and the emergence of sexploitation, 1957-1972. Master's thesis, University of Texas at Austin. Available electronically from http : / /hdl .handle .net /2152 /ETD -UT -2010 -05 -1383 .

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