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Abstract:
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With the large growth in use of social media by teenagers , young adults and adults alike , there has also been a boom in the number of charitable nonprofit organizations that are adopting the medium to reach out to existing and potential supporters . But has social media been an effective tool in spreading out the word about a cause while retaining and recruiting donors and volunteers ?
This multimedia report aims at analyzing how three Austin -area nonprofits are using Facebook and Twitter to connect to constituents , as well as how online and offline constituents are responding to this relatively new approach .
In order to do that , a series of interviews were conducted with nonprofit professionals , supporters , and industry and academia experts . In addition to that , constituents were surveyed about their engagement with the organizations both online and offline .
To view this project in its entirety , including the video interviews , please visit http : / /evamenezes .com /mastersreport / . |