QR codes : creative mobile media approaches

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dc.contributor.advisor Thompson , Sean Robert
dc.contributor.advisor Wilcox , Gary B .
dc.creator Stewart , Lauren Elizabeth
dc.date.accessioned 2010 -11 -22T21 :32 :46Z
dc.date.accessioned 2010 -11 -22T21 :32 :54Z
dc.date.accessioned 2014 -02 -19T22 :45 :18Z
dc.date.available 2010 -11 -22T21 :32 :46Z
dc.date.available 2010 -11 -22T21 :32 :54Z
dc.date.available 2014 -02 -19T22 :45 :18Z
dc.date.created 2010 -05
dc.date.issued 2010 -11 -22
dc.date.submitted May 2010
dc.identifier.uri http : / /hdl .handle .net /2152 /ETD -UT -2010 -05 -1241
dc.description.abstract This report explains what Quick Response Codes are , their history and how they work . It introduces and compares several alternative ways , in addition to QR codes , for consumers to initiate the mobile communication process . Actual use of QR codes in print advertising , outdoor advertising , product packaging and other mediums exemplify how advertisers can use QR codes to integrate traditional media with interactive media , how users respond and interact with QR codes , and how they can be used effectively and creatively in today’s emerging media landscape .
dc.format.mimetype application /pdf
dc.language.iso eng
dc.subject QR code
dc.subject Quick Response Code
dc.subject Advertising
dc.subject Mobile media
dc.title QR codes : creative mobile media approaches
dc.description.department Advertising
dc.type.genre thesis *
dc.type.material text *
thesis.degree.name Master of Arts
thesis.degree.level Masters
thesis.degree.discipline Advertising
thesis.degree.grantor University of Texas at Austin
thesis.degree.department Advertising
dc.date.updated 2010 -11 -22T21 :32 :54Z

Citation

QR codes : creative mobile media approaches. Master's thesis, University of Texas at Austin. Available electronically from http : / /hdl .handle .net /2152 /ETD -UT -2010 -05 -1241 .

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