QR codes : creative mobile media approaches

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Title: QR codes : creative mobile media approaches
Author: Stewart, Lauren Elizabeth
Abstract: This report explains what Quick Response Codes are , their history and how they work . It introduces and compares several alternative ways , in addition to QR codes , for consumers to initiate the mobile communication process . Actual use of QR codes in print advertising , outdoor advertising , product packaging and other mediums exemplify how advertisers can use QR codes to integrate traditional media with interactive media , how users respond and interact with QR codes , and how they can be used effectively and creatively in today’s emerging media landscape .
URI: http : / /hdl .handle .net /2152 /ETD -UT -2010 -05 -1241
Date: 2010-11-22

Citation

QR codes : creative mobile media approaches. Master's thesis, University of Texas at Austin. Available electronically from http : / /hdl .handle .net /2152 /ETD -UT -2010 -05 -1241 .

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