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Abstract:
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This report explains what Quick Response Codes are , their history and how they work . It introduces and compares several alternative ways , in addition to QR codes , for consumers to initiate the mobile communication process . Actual use of QR codes in print advertising , outdoor advertising , product packaging and other mediums exemplify how advertisers can use QR codes to integrate traditional media with interactive media , how users respond and interact with QR codes , and how they can be used effectively and creatively in today’s emerging media landscape . |