Developing an alternative model for travel decision-making

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Title: Developing an alternative model for travel decision-making
Author: Hung, Kam
Abstract: This study proposes an alternative travel decision making model and situates its arguments in the Motivation -Opportunity -Ability (MOA ) theoretical construct . The MOA model suggests that motivation , opportunity , and ability are major factors influencing decision making . Applying this model in the context of tourism , the proposed model suggests that travel behaviors are determined by self -congruity , functional congruity , perceived travel constraints , constraint negotiation , and self -efficacy . The proposed model and hypotheses were tested in the context of cruise travel . Both qualitative and quantitative methodologies were utilized in this study . Semi -structured interviews with both cruisers and non -cruisers were first conducted to derive measurement items for the interested constructs and to understand how different factors influence travel decision making . An online panel survey was followed to collect quantitative data for testing the proposed theoretical model and hypotheses . Structural Equation Modeling (SEM ) was used to test both the proposed model and hypothesized relationships among the constructs . The analyses were performed with Analysis of MOment Structures (AMOS 7 .0 ) . All hypotheses except one were supported by the data . The proposed model also had an acceptable fit to the data . Based on the findings , both theoretical and practical implications of the study were recommended .
URI: http : / /hdl .handle .net /1969 .1 /ETD -TAMU -3245
Date: 2009-05-15


Developing an alternative model for travel decision-making. Available electronically from http : / /hdl .handle .net /1969 .1 /ETD -TAMU -3245 .

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