Young media-induced travelers: online representations of media-induced travel conversations

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dc.contributor.advisor Gretzel , Ulrike en_US
dc.contributor.committeeMember Jamal , Tazim B . en_US
dc.creator Scarpino , Michelle Renee en_US 2010 -01 -15T00 :12 :32Z 2014 -02 -19T19 :34 :10Z 2010 -01 -15T00 :12 :32Z 2014 -02 -19T19 :34 :10Z 2008 -08 en_US 2009 -05 -15 en_US
dc.identifier.uri http : / /hdl .handle .net /1969 .1 /ETD -TAMU -3065
dc.description.abstract In recent years , destination marketers have experienced increasing pressure to compete in niche marketing , where critical analysis of each unique target market ?s consumer needs is essential for marketing success . Destination marketers spend considerable time and financial resources identifying , characterizing and accommodating consumer needs in niche markets . Meanwhile , consumers are utilizing all aspects of information technology to plan , book , and better inform their travels . Youths ? growing participation and influence in the travel and tourism industry has received moderate attention both conceptually and empirically . Furthermore , despite the increasing availability of travel information online , youths ? predisposition toward media usage and their growing propensity toward travel and tourism , there has been relatively little to no attention paid towards young travelers ? use of the Internet as a multifaceted travel information source . This thesis focused on broadening our knowledge of young travelers online travel information search behavior within the context of media -induced tourism . Taking a netnographic approach , this study explored how electronic word -of -mouth regarding travel destinations , products and services is mediated through Internet technology , specifically how online communities and online discussion forums are utilized as important venues , which support conversations among travelers (Wang , Yu & Fesenmaier , 2002 ; Wang & Fesenmaier , 2004 ) . Study results supported previous arguments that online communities and social networking play an important role in mediating travel information search and decision -making , especially for youth , fan culture and media -induced tourism . The overall findings , limitations to this study , suggestions for future research , and practical and theoretical implications are discussed . en_US
dc.format.medium electronic en_US
dc.format.mimetype application /pdf en_US
dc.language.iso en _US en_US
dc.subject Travel en_US
dc.title Young media -induced travelers : online representations of media -induced travel conversations en_US
dc.type Book en
dc.type.genre Electronic Thesis en_US
dc.type.material text en_US
dc.format.digitalOrigin born digital en_US


Young media-induced travelers: online representations of media-induced travel conversations. Available electronically from http : / /hdl .handle .net /1969 .1 /ETD -TAMU -3065 .

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