Business-to-business electronic marketplaces: membership and use drivers

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dc.contributor.advisor Choobineh , Joobin en_US
dc.contributor.committeeMember Robinson , E . Powell , Jr . en_US
dc.creator Koch , Hope Arlene en_US
dc.date.accessioned 2004 -09 -30T01 :41 :00Z
dc.date.accessioned 2014 -02 -18T22 :28 :06Z
dc.date.available 2004 -09 -30T01 :41 :00Z
dc.date.available 2014 -02 -18T22 :28 :06Z
dc.date.created 2003 -12 en_US
dc.date.issued 2004 -09 -30T01 :41 :00Z
dc.identifier.uri http : / /hdl .handle .net /1969 .1 /51
dc.description.abstract Business -to -business (B2B ) electronic marketplaces (e -marketplaces ) are one of the most heralded developments in recent years . These marketplaces bring together businesses buying and selling goods and services in an online buying community . E -marketplaces promise to increase the efficiency and effectiveness of procurement activities by replacing traditional manual processes with automated electronic procedures and by expanding the number of available trading partners . Despite the technology availability and the high potential benefits , very few e -marketplaces have succeeded . This three -year study identifies and investigates two major B2B e -marketplace stumbling blocks : attracting a sufficient number of members , and then influencing these members to use the e -marketplace . This investigation uses a variety of qualitative techniques to solicit information from nearly fifty executives representing four B2B e -marketplaces with contrasting membership and use levels . Within each e -marketplace , the study solicited information from high and low use organizations , buying and selling organizations , and a nonparticipant organization . The interview data was analyzed using line -by -line analysis from grounded theory . The analysis involved assimilating the unique stories of each manager into drivers that affect e -marketplace membership or use . These drivers were then compared to membership levels and /or use levels . The analysis resulted in three research models . Each research model is a data -driven representation of factors driving B2B e -marketplace membership , B2B e -marketplace use , and a particular organization's B2B e -marketplace use . Each model contains several unique drivers and offers a comprehensive picture of what is happening in e -marketplaces . These findings enhance management's understanding of e -marketplaces , their role in business , their challenges , and ways of overcoming these challenges in order to reap the benefits of e -marketplace participation . This study brings one of the first grounded theory investigations of B2B e -marketplace membership and use to the limited academic research in this area . This research offers insights to a number of theories , including transaction cost economics , institutional theory , resource dependency theory , and public goods theory . en_US
dc.format.extent 2329545 bytes
dc.format.medium electronic en_US
dc.format.mimetype application /pdf
dc.language.iso en _US en_US
dc.publisher Texas A &M University en_US
dc.subject information technology en_US
dc.title Business -to -business electronic marketplaces : membership and use drivers en_US
dc.type Book en
dc.type.genre Electronic Dissertation en_US
dc.type.material text en_US
dc.format.digitalOrigin born digital en_US

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Business-to-business electronic marketplaces: membership and use drivers. Available electronically from http : / /hdl .handle .net /1969 .1 /51 .

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