Business development strategies used by general contracting construction companies in Texas for market diversification

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Title: Business development strategies used by general contracting construction companies in Texas for market diversification
Author: Kurien, Seenu Anna
Abstract: The construction industry in recent times is seen to be highly competitive and dynamic . To remain progressive in such an environment construction companies need to be aggressive in terms of getting business . This is where the importance of marketing and business development comes into play . This thesis addresses the different business development strategies used by general contracting construction companies in Texas for market diversification . Initially , a framework is established for this study through the presentation of brief history and marketing theories . Then , through literature review , four common business development strategies are identified , which are in turn later used to compare the data collected from the industry . Data are collected via surveys of general contractors in Texas . Results show that companies which satisfied majority of the four characteristics identified previously showed better growth . Further conclusions are discussed and future recommendations are also presented .
URI: http : / /hdl .handle .net /1969 .1 /50
Date: 2004-09-30

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Business development strategies used by general contracting construction companies in Texas for market diversification. Available electronically from http : / /hdl .handle .net /1969 .1 /50 .

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