Product symbolic status: development of a scale to assess different product types

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Title: Product symbolic status: development of a scale to assess different product types
Author: Wright, James Arthur
Abstract: The literature on status , product symbolism , product involvement , and reference group influence is reviewed to conceptually define the Product Symbolic Status construct . The research consisted of two studies (N = 524 ) that examined 17 different product types to develop and validate the Product Symbolic Status (PSS ) scale . The PSS scale is comprised of four facets : self -concept , impression management , lifestyle , and social visibility . The PSS scale consists of nine items which produced an average reliability of ? ? ? ? = .90 and showed evidence of convergent and discriminant validity in MTMM analyses with the constructs of product value -expressiveness , product involvement , and product exclusivity /luxury . The PSS scale can also be used for brand symbolic status research . The marketing and advertising research implications are discussed .
URI: http : / /hdl .handle .net /1969 .1 /4222
Date: 2006-10-30

Citation

Product symbolic status: development of a scale to assess different product types. Available electronically from http : / /hdl .handle .net /1969 .1 /4222 .

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