Drivers of demand, interrelationships, and nutritional impacts within the nonalcoholic beverage complex

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Title: Drivers of demand, interrelationships, and nutritional impacts within the nonalcoholic beverage complex
Author: Pittman, Grant Falwell
Abstract: This study analyzes the economic and demographic drivers of household demand for at -home consumption of nonalcoholic beverages in 1999 . Drivers of available intake of calories , calcium , vitamin C , and caffeine associated with the purchase of nonalcoholic beverages also are analyzed . The 1999 ACNielsen HomeScan Panel , purchased by the U . S . Department of Agriculture , Economic Research Service , is the source of the data for this project . Many different classifications of beverages were analyzed including milk (whole , reduced fat , flavored , and non -flavored ) , regular and low -calorie carbonated soft drinks , powdered soft drinks , isotonics (sports drinks ) , juices (orange , apple , vegetable , and other juices ) , fruit drinks , bottled water , coffee (regular and decaffeinated ) , and tea (regular and decaffeinated ) . Probit models were used to find demographic drivers that affect the choice to purchase a nonalcoholic beverage . Heckman sample selection models and cross tabulations were used to find demographic patterns pertaining to the amount of purchase of the nonalcoholic beverages . The nutrient analysis indicated that individuals receive 211 calories , 217 mg of calcium , 45 mg of vitamin C , and 95 mg of caffeine per day from all nonalcoholic beverages . A critical finding for the nutrient analysis was that persons within households below 130 % of poverty were receiving more calories and caffeine from nonalcoholic beverages compared to persons within households above 130 % of poverty . Likewise , persons in households below 130 % of poverty were receiving less calcium and vitamin C from nonalcoholic beverages compared to persons in households above 130 % of poverty . Price and cross -price elasticities were examined using the LA /AIDS model . Methodological concerns of data frequency , beverage aggregations , and censoring techniques were explored and discussed . Own -price and cross -price elasticities for the beverages were uncovered . Price elasticities by selected demographic groups also were investigated . Results indicated that price elasticities varied by demographics , specifically for race , region , and presence of children within the household . The information uncovered in this dissertation helps to update consumer demand knowledge and nutritional intake understanding in relation to nonalcoholic beverages . The information can be used as a guide for marketing strategists for targeting and promotion as well as for policy makers looking to improve nutritional intake received from nonalcoholic beverages .
URI: http : / /hdl .handle .net /1969 .1 /2673
Date: 2005-11-01

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Drivers of demand, interrelationships, and nutritional impacts within the nonalcoholic beverage complex. Available electronically from http : / /hdl .handle .net /1969 .1 /2673 .

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