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| dc.contributor |
Haun , Martha J . |
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| dc.date |
2012 -01 -10T15 :10 :47Z |
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| dc.date |
2012 -01 -10T15 :10 :48Z |
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| dc.date |
2012 -01 -10T15 :10 :47Z |
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| dc.date |
2012 -01 -10T15 :10 :48Z |
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| dc.date |
2010 -12 |
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| dc.date |
2012 -01 -10 |
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| dc.date |
December 2010 |
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| dc.date |
2012 -01 -10T15 :10 :49Z |
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| dc.identifier |
http : / /hdl .handle .net /10657 /186 |
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| dc.description |
A new media landscape exemplified by online political news media and the 24 -hour news cycle has created a new context for political discourse , and the resurgence in demagoguery scholarship reflects a shared desire to characterize the effectiveness and evolution of demagoguery in this context . The purpose of the current study is to gather information on the presence of demagoguery in contemporary United States political campaigns , focusing on the 2008 presidential campaign between Republican candidate John McCain and Democratic candidate Barack Obama . The study will apply Martha Haun’s (1971 ) theory of demagoguery , which builds a model in which to analyze the rhetoric of individuals based on their psychology , their historical context and the sociological factors characteristic of demagogues . Societal contexts which favored the rise of historically significant demagogues were compared with the context faced by the 2008 candidates , and several similarities were identified between past and present . A content analysis of the candidates’ speeches showed that both candidates’ speeches contained demagogic techniques , and distinct patterns of demagogic technique use by each candidate revealed very different rhetorical strategies . |
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| dc.format |
application /pdf |
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| dc.language |
eng |
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| dc.subject |
Demagoguery |
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| dc.subject |
Demagogic |
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| dc.subject |
Demagogue |
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| dc.subject |
political campaign rhetoric |
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| dc.subject |
political campaign propaganda |
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| dc.subject |
2008 Presidential campaign |
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| dc.subject |
2008 Presidential election |
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| dc.subject |
political rhetoric techniques |
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| dc.title |
A CONTEMPORARY EXAMINATION OF DEMAGOGIC TECHNIQUES : SELECTED SPEECHES FROM THE 2008 PRESIDENTIAL CAMPAIGN |
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| dc.type |
text |
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| dc.type |
thesis |
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Citation
A CONTEMPORARY EXAMINATION OF DEMAGOGIC TECHNIQUES: SELECTED SPEECHES FROM THE 2008 PRESIDENTIAL CAMPAIGN.
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