How New Media is Used for Issues Management

Title:	How New Media is Used for Issues Management
Author:	Vardeman-Winter, Jennifer
Description:	This study expands on strategic issues management literature by examining how new communication technologies , especially social networking , are used for the purpose of managing organizational issues . An Issues Typology is also presented in this study in the attempt to categorize overarching types of issues as well as recognize what types of issues are important to organizations . Guided by relevant literature in Internet communication , public relations and issues management , a grounded theory analysis of in -depth interviews with 20 communicators and public relations practitioners revealed the overall relationship between the utilization of new media and the practice of issues management . These results provide rich insight into to public relations practitioners’ utilization of new media , actual issues management practices within organizations , the relationship between new media and issues management , and organizational definitions of an issue . Additionally , this study provides insight into the challenges that communicators face when utilizing new communication technologies . Overall , these results show that although practitioners have significant limitations in employing issues management through new media , they believe there are a number of outlets for issues management through these channels and have a strong desire to implement them .

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How New Media is Used for Issues Management.

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