Breast is best but bottle is next:  Mothers’ perception of the portrayals of breastfeeding in the media

Title:	Breast is best but bottle is next: Mothers’ perception of the portrayals of breastfeeding in the media
Author:	Olson, Beth
Description:	The ideology that breastfeeding is a recommended form of nutrition for babies has become widely popular in the United States . However , some social norms like the baring of the breasts make it difficult for the mother to feel comfortable in her nursing practices . The media are often argued to be an influencing factor in public perceptions , and this study considers the media as well as interpersonal sources as influential factors in a woman’s choice to breastfeed . The importance of this study lies in the need to hear from the mothers and their experiences . Concepts and ideas from social cognitive theory , and two -step flow theory were applied in the discussions and findings . This study included eleven face -to -face interviews of women with children and women who are pregnant . This qualitative approach was designed so individual women’s voices could be heard .

Citation

Breast is best but bottle is next: Mothers’ perception of the portrayals of breastfeeding in the media.

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