EXAMINING THE EFFECTIVENESS OF A FEAR APPEAL MESSAGE REGARDING CALLING WHILE DRIVING: THE ROLE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL NORMS, AND THE THIRD-PERSON PERCEPTION

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Title: EXAMINING THE EFFECTIVENESS OF A FEAR APPEAL MESSAGE REGARDING CALLING WHILE DRIVING: THE ROLE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL NORMS, AND THE THIRD-PERSON PERCEPTION
Author: Chen, Meng
Abstract: Using a within /between experimental design , the current study attempted to examine 1 ) whether the ethnicity and call phone type can predict one’s frequency of calling while driving ; 2 ) to examine the mechanism of how personal attributes , including perceived behavioral control , subjective social norms , and classic /reversed third -person perception , interact with a fear appeal message regarding the issue of calling while driving .
URI: http : / /hdl .handle .net /10657 /234
Date: 2012-04-19

Citation

EXAMINING THE EFFECTIVENESS OF A FEAR APPEAL MESSAGE REGARDING CALLING WHILE DRIVING: THE ROLE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL NORMS, AND THE THIRD-PERSON PERCEPTION. Master's thesis, University of Houston. Available electronically from http : / /hdl .handle .net /10657 /234 .

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