EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS

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Title: EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS
Author: Jiang, Feng
Abstract: Organizations realize the importance of employee communication behaviors (ECBs ) in public relations contexts . Recently scholars conceptually advanced two types of ECBs -Megaphoning and Scouting . This empirical study examined effects of organizational structure (organicness ) and individual cultural characteristics (collectivism and power distance ) on positive and negative megaphoning , and scouting . A total of 277 Chinese respondents in various public relations professions participated in this exploratory research . Findings from this research showed that organicness of organizational structure positively affects employees’ positive megaphoning and scouting behaviors ; power distance positively affects negative megaphoning , and scouting behaviors , but negatively affects positive megaphoning . On the other hand , individualistic or collectivistic cultural characteristics did not significantly influence ECBs . Overall , findings suggested that public relations practitioners should pay attention not only to how ECBs affect the excellence of public relations , but also how organizational elements influence ECBs .
URI: http : / /hdl .handle .net /10657 /233
Date: 2012-04-19

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EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS. Master's thesis, University of Houston. Available electronically from http : / /hdl .handle .net /10657 /233 .

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