The Value Of Customer Co-production In Developing New Products

Show simple item record


dc.contributor Baqer , Samar Mohammad en_US
dc.date.accessioned 2007 -08 -23T01 :55 :58Z
dc.date.accessioned 2011 -08 -24T21 :39 :38Z
dc.date.available 2007 -08 -23T01 :55 :58Z
dc.date.available 2011 -08 -24T21 :39 :38Z
dc.date.issued 2007 -08 -23T01 :55 :58Z
dc.date.submitted August 2006 en_US
dc.identifier.uri http : / /hdl .handle .net /10106 /48
dc.description.abstract The concept of customer co -production has been mentioned in the marketing literature on several occasions . The lack of a clear definition and the poor operationalization in previous literature stimulated the interest to investigate it as a growing marketing concept . This dissertation investigated the perceived value of co -production in developing new products and found that it has an influence on customers' symbolic and functional reasons for purchase . In addition , the moderating effects of business communications and customers being classified classification as early adopters of innovation were found to be significant . en_US
dc.language.iso EN en_US
dc.publisher Marketing en_US
dc.title The Value Of Customer Co -production In Developing New Products en_US
dc.type D .B .A . en_US

Citation

The Value Of Customer Co-production In Developing New Products. Available electronically from http : / /hdl .handle .net /10106 /48 .

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

Search DSpace

Advanced Search

Browse