The Value Of Customer Co-production In Developing New Products

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dc.contributor Baqer , Samar Mohammad en_US 2007 -08 -23T01 :55 :58Z 2011 -08 -24T21 :39 :38Z 2007 -08 -23T01 :55 :58Z 2011 -08 -24T21 :39 :38Z 2007 -08 -23T01 :55 :58Z August 2006 en_US
dc.identifier.uri http : / /hdl .handle .net /10106 /48
dc.description.abstract The concept of customer co -production has been mentioned in the marketing literature on several occasions . The lack of a clear definition and the poor operationalization in previous literature stimulated the interest to investigate it as a growing marketing concept . This dissertation investigated the perceived value of co -production in developing new products and found that it has an influence on customers' symbolic and functional reasons for purchase . In addition , the moderating effects of business communications and customers being classified classification as early adopters of innovation were found to be significant . en_US
dc.language.iso EN en_US
dc.publisher Marketing en_US
dc.title The Value Of Customer Co -production In Developing New Products en_US
dc.type D .B .A . en_US


The Value Of Customer Co-production In Developing New Products. Available electronically from http : / /hdl .handle .net /10106 /48 .

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