The Value Of Customer Co-production In Developing New Products

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Title: The Value Of Customer Co-production In Developing New Products
Author: Baqer, Samar Mohammad
Abstract: The concept of customer co -production has been mentioned in the marketing literature on several occasions . The lack of a clear definition and the poor operationalization in previous literature stimulated the interest to investigate it as a growing marketing concept . This dissertation investigated the perceived value of co -production in developing new products and found that it has an influence on customers' symbolic and functional reasons for purchase . In addition , the moderating effects of business communications and customers being classified classification as early adopters of innovation were found to be significant .
URI: http : / /hdl .handle .net /10106 /48
Date: 2007-08-23

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The Value Of Customer Co-production In Developing New Products. Available electronically from http : / /hdl .handle .net /10106 /48 .

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