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Abstract:
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The intended purpose of this paper is to consider how 100 calorie snacks are primarily advertised and produced for women . Little research has been done on 100 calorie snacks as they were introduced to the food market in 2004 . Portioned control snacks came to be another way for the food industry to prey on women's insecurities about their looks and their weight . Although 100 calorie snacks are marketed as a sensible snacking tool they are geared towards women as a weight loss product . First , I examined what society believes is the &ldquo idealized &rdquo woman and how many women strive to become this &ldquo ideal &rdquo . Then I looked how the &ldquo idealized &rdquo women led to the low -fat and non -fat diet craze of the early 90's and how the phenomenon manifested itself . Then I move on to examine the advertisements women view and how they affect the opinions women have about themselves . Likewise , I examined how food companies advertise their food and what their main objectives are when advertising . Finally , I look at 100 calorie snacks and their part in the diet craze of the new century called &ldquo healthy lifestyle . &rdquo What exactly are 100 calorie snacks and how are they geared towards women ? Also , what is the reality behind these 100 calorie snacks ? |